YouTube SEO involves multiple factors, as optimizing your channel, playlist, metadata, description, keyword for videos – yes, same kind of on-page SEO as Google – but also off-page factors like social signals, video sharing, likes, dislikes, subscribers and comments. Yes, you need to keep users watching if you want to have better video rankings. YouTube will rank better the videos that keep people on the platform. Each month there are more than 1 billion monthly active users on YouTube from which some of them may become qualified leads if your video content and strategy is good enough. On top of that, YouTube has the 2nd biggest number of yearly searches, after Google. Moreover, Google has a dedicated SERP feature addressed to videos, so ranking better on YouTube grants visibility on Google itself. YouTube acts as exactly like all the other search engines, displaying various videos as results for a certain keyword, in a certain language and location. YouTube rankings are important as video marketing is becoming increasingly used, especially when building a brand. YouTube Results CheckerFind all the results on YouTube for any given keyword
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